Privacy Policy
Last Updated: 01/03/2025
1. Introduction
Welcome to WiredLux. Your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website https://wiredlux.com and use our services.
This policy complies with applicable data protection laws, including but not limited to:
- General Data Protection Regulation (GDPR) – applicable to users in the European Union (EU).
- Personal Data (Privacy) Ordinance (PDPO) – applicable to users in Hong Kong.
- Other applicable data protection laws in jurisdictions where we operate.
By using our website, you consent to the collection and processing of your personal data as described in this policy.
2. Data We Collect
2.1 Personal Data You Provide
When using our website, you may provide us with the following information:
- Contact Information (e.g., name, email, phone number, address).
- Billing and Payment Information (e.g., payment card details, billing address).
- Account Information (e.g., username, password, order history).
- Customer Support Data (e.g., communications, inquiries, or complaints).
2.2 Data Collected Automatically
We may automatically collect certain data when you visit our website, including:
- Device Information (e.g., IP address, browser type, operating system).
- Usage Data (e.g., pages visited, time spent, clicks, referring website).
- Cookies and Tracking Technologies (see Section 6: Cookies and Tracking Technologies).
2.3 Data from Third Parties
We may receive data from third-party services, including:
- Payment providers for transaction processing.
- Marketing partners for promotional campaigns.
- Analytics providers such as Google Analytics.
3. How We Use Your Data
We use your personal data for the following purposes:
| Purpose | Legal Basis (GDPR) |
|---|---|
| To process and fulfill orders | Contractual necessity |
| To provide customer support | Legitimate interest |
| To send transactional emails (e.g., order confirmation, delivery updates) | Contractual necessity |
| To send promotional offers and newsletters (if opted-in) | Consent |
| To improve website functionality and user experience | Legitimate interest |
| To detect and prevent fraud or security threats | Legal obligation |
| To comply with legal and tax obligations | Legal obligation |
You may opt-out of marketing emails at any time by clicking the "unsubscribe" link in our emails.
4. How We Share Your Data
We do not sell or rent your personal data. However, we may share your data with:
- Service Providers (e.g., payment processors, shipping companies, email service providers) to fulfill our contractual obligations.
- Legal Authorities if required by law, court orders, or to prevent fraud or security threats.
- Business Transfers in case of a merger, sale, or acquisition of our business.
All third-party service providers are required to comply with data protection laws and maintain the confidentiality of your data.
5. International Data Transfers
As we operate globally, your data may be transferred outside of your country, including to:
- The European Union (EU) for customers within Europe.
- Hong Kong for customers outside the EU.
When transferring data internationally, we implement safeguards such as:
- Standard Contractual Clauses (SCCs) approved by the European Commission.
- Data Protection Agreements with third-party service providers.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience. By using our website, you consent to our use of cookies.
6.1 Types of Cookies We Use
- Essential Cookies – Required for website functionality (e.g., shopping cart, login).
- Analytical Cookies – Help us understand website usage (e.g., Google Analytics).
- Marketing Cookies – Used for advertising and retargeting (e.g., Facebook Pixel).
You can manage or disable cookies in your browser settings.
7. Your Rights Under GDPR & Other Laws
If you are in the European Union, you have the following rights under GDPR:
| Right | Description |
|---|---|
| Access | Request a copy of your personal data. |
| Rectification | Correct any inaccurate or incomplete data. |
| Erasure ("Right to be Forgotten") | Request deletion of your data. |
| Restriction | Request to limit processing of your data. |
| Portability | Request transfer of your data to another service. |
| Objection | Object to processing based on legitimate interests. |
| Withdraw Consent | Withdraw consent for marketing emails at any time. |
For requests, contact us at support@wiredlux.com. We will respond within 30 days as required by law.
8. Data Security & Retention
We implement industry-standard security measures to protect your personal data. This includes:
- Encryption of sensitive data (e.g., payment information)
- Access control and authentication measures
- Regular security audits
We retain personal data only as long as necessary for legal, accounting, and operational purposes.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the last updated date at the top.
If required by law, we will notify you of significant changes via email.
10. Contact Information
For any questions or requests regarding your data, please contact us at:
- Email: support@wiredlux.com
- EU Representative: The Digital Warehouse OÜ, Tartu mnt 67/1-13b, 10115 Tallinn, Estonia
- Global Representative: WiredLux Ltd, Unit 1113, 11/F, Peninsula Centre, No. 67 Mody Road, Kowloon, Hong Kong